AI IMPLEMENTATION
AI eases supply chain data management Advances in AI and ML are allowing Informatica to bring intelligence and automation into the data arena .
For example , its Gen AI application , CLAIRE GPT , enables customers to use conversational prompts to effortlessly access , understand and use datasets .
It means companies can effectively manage supply chain data from disparate sources and create a trusted foundation of reliable , clean , well-governed data , thus improving wider operations .
Greg references a public health organisation , responsible for ensuring the availability of safe and effective medicine throughout the entire drug lifecycle , as a high-profile beneficiary .
“ They ’ ve been empowered to create a 360-degree view of a drug ’ s lifecycle , from inception , research , manufacturing and regulatory changes through to marketing . “ This includes visibility of the global drug supply chain , product ingredients , suppliers and facilities , bringing them into one trusted view . It empowers the organisation to gain visibility into all aspects and touchpoints and ensure their integrity , enabling them to respond to changes in supply and demand and , ultimately , save lives .”
The future of AI in supply chain Greg ’ s take is that supply chains are on the cusp of major changes , with the firms behind them increasingly grappling with regular disruption and expected to decarbonise at pace to comply with global sustainability reporting requirements .
“ To realise the transformative powers these technologies offer , organisations must first ensure they have solid data foundations in place ”
GREG HANSON , GROUP VP AND HEAD OF EMEA NORTH , INFORMATICA
Enter AI and ML , which , over the coming years , look set to aid forecasting and planning while increasing visibility , traceability and transparency .
“ In this new era , AI and ML knowledge is power ,” Greg goes on . “ For example , supply chain managers can forecast product demand based on historical sales and market trends or run ‘ what if ’ stimulations to prepare for unexpected events and better understand discrepancies in the supply chain .
“ Enhanced visibility allows for sustainable decisions on a day-by-day basis , so companies can proactively address issues and optimise their environmental operations responsibility rather than simply reporting historically on what has happened .
130 March 2025