JEFF DODDS
INNOVATION
coaching recommendations for drivers . The system processes vehicle telemetry , track conditions and historical performance data to optimise racing strategies , including tyre management and energy consumption patterns .
“ We ’ re thrilled to announce an enhanced multi-year partnership with Google Cloud that will increase our technological capabilities ,” says Jeff Dodds , Chief Executive Officer at Formula E , noting that the partnership “ will deliver a step-change for the series in how we ' re able to continue producing some of the most exciting racing in the world ”.
AI-powered fan engagement transforms racing experience Also as part of the agreement , Formula E will implement BigQuery , Google Cloud ’ s serverless data warehouse , to integrate with its customer relationship management systems . The platform enables real-time analysis of multiple data streams , including video feeds , vehicle telemetry and social media engagement metrics to generate personalised content for viewers .
The integration of Gen AI will also reshape how fans interact with the sport . Machine learning models analyse viewer preferences and engagement patterns to create tailored race commentary , statistical insights and predictive analytics for race outcomes .
The partnership builds on Formula E ’ s existing migration of its operational data to Google Cloud ' s infrastructure and adoption of Google Workspace for internal collaboration .
JEFF DODDS
TITLE : CEO COMPANY : FORMULA E INDUSTRY : MOTORSPORT
Jeff Dodds is the Chief Executive Officer of Formula E – the first FIA-sanctioned electric world championship and the world ’ s first net zero carbon sport since inception .
100 March 2025