DOLLARAMA
A new concept with a focus on customer-centricity Dollarama ’ s history traces back to 1992 when Larry Rossy , a Canadian entrepreneur and third-generation retailer , opened its first store in Matane , Quebec . It was a relatively new concept for Canada ; with products being offered at $ 1 or less to consumers , but it was clear after a couple of weeks , how successful the concept was .
In 2009 , Dollarama introduced products at three additional price levels : $ 1.25 , $ 1.50 , and $ 2 and became a publicly listed company on the TSX . By 2015 , Dollarama had opened its 1000th store and in 2019 , Dollarama acquired a 50.1 % interest in Latin American value retailer , Dollarcity , following a six-year commercial collaboration .
Today , Dollarama boasts more than 1,500 stores across Canada under the leadership of fourth-generation retailer , Neil Rossy . With the primary goal of providing customers with a consistent and enticing shopping experience at the best relative value in the country . Dollarama offers a wide array of general merchandise , consumables , and seasonal products , and in recent years , has moved towards a more digital future , in order to improve productivity and customer satisfaction
Nicolas Hien , Dollarama ’ s Chief Information Officer , explains : “ We ’ ve seen a real technological shift over the years . We moved from highly manual processes to automated processes using cutting-edge technologies in very little time . The journey included Time and Attendance , POS systems & Cash Management , In-Store Mobile technology , Loss Prevention and many other processes . It had a significant impact on productivity .”
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