AI Magazine March 2024 | Page 117

AI AND DATA JASON DU PREEZ
TITLE : VP OF PRIVACY AND SECURITY COMPANY : INFORMATICA
As an entrepreneurial technologist , du Preez has embraced the challenge of transforming ideas into successful businesses . He has led numerous start-up businesses from the ground up with his background in product management , software architecture and engineering . Now , he blends his commercial experience with technical expertise to create real value .
Protecting digital assets from cybercrime When considering how quickly data has grown , it is important to see why businesses must ensure that their data protection strategies are up-to-date to protect against so-called threat actors .
In recent years , AI is being increasingly used to extort data from individuals and businesses of all sizes . It is expected that cybersecurity threats will become more personalised as AI uses continue to evolve , providing more opportunities for threat actors to obtain valuable information .
In particular , the rise of deep fakes poses a significant threat to identity and access management , requiring organisations to prioritise solutions that verify genuine human presence and implement additional security measures .
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