AI Magazine March 2024 | Page 115

AI AND DATA

“ With the rise of more sophisticated AI technologies , such as generative models , managing privacy concerns only becomes more complex ”

RAMPRAKASH RAMAMOORTHY DIRECTOR OF AI RESEARCH , ZOHO AND MANAGEENGINE
large volumes of data can sometimes run counter to the principles of data privacy , creating a scenario where AI is both the facilitator and the challenger in this domain .
“ The ongoing challenge lies in developing AI systems that are not only efficient in data processing but also inherently respect and protect privacy .”
In fact , a January 2024 study conducted by Informatica has found that while a new era of Gen AI promises more potential for data leaders , it also brings with it increased challenges for businesses .
The study confirmed that more than two in five ( 43 %) Gen AI adopters surveyed cited AI governance as the main obstacle , in addition to AI ethics and the quality of domain-specific data for training large language models ( LLMs ).
In order to ensure a successful AI strategy in the year ahead , many businesses are planning to prioritise investments into data management capabilities so that they are better prepared for AI . Additionally , moving towards AI-powered data management has been suggested to better help businesses best demonstrate compliance with regulations and lay the foundations for wider generative AI adoption .
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