SOPHIE GRAHAM
SUSTAINABILITY
SOPHIE GRAHAM
TITLE: CHIEF SUSTAINABILITY OFFICER
COMPANY: IFS INDUSTRY: TECHNOLOGY
Sophie’ s focus is on supporting and overseeing the successful delivery of IFS’ s sustainability strategy, working with the Executive Leadership Team to scale at pace across its global operations.
How is AI is revolutionising data and reporting Traditional ESG have historically been reactive and focused on backwardlooking metrics, such as reporting on emissions after the fact. AI is shifting it into a more proactive discipline, focusing on predictive and preventative environmental impact – building on AI’ s ability to harness massive amounts of data.
Sophie explains:“ When I get excited about AI, it’ s because it is great at managing huge amounts of data and turning that into insights, and it’ s also great at predicting.”
Sophie says she has used AI in her team to deal with painful issues around reporting:“ We completely redesigned our annual reporting process to be AI first and we saved 70 % of the time that we were spending on data crunching and stakeholder engagement.”
AI is particularly effective at turning large amounts of data into actionable insights. Adam offers an example from Google’ s work within the aviation sector, explaining that contrails – the lineshaped clouds of ice crystals produced by aircraft engines – account for a third of emissions from flying.
He says:“ We use geospatial capabilities coupled with AI to track contrails over a long period of time and build a model to predict when they occur.” aimagazine. com 95