MOHSEN GHASEMPOUR
MOHSEN GHASEMPOUR
He continues:“ Last year, we announced £ 165m( US $ 220m) attributed to our personalisation engine, which spans a wide range of algorithms from basic to generative AI. We also saw a 15 % margin gain from our automated pricing tool and a 12 % increase in conversion from our AI agents.”
Rethinking how customers search Traditional retail search assumes shoppers know exactly which product
TITLE: CHIEF AI OFFICER COMPANY: KINGFISHER INDUSTRY: RETAIL
Mohsen leads AI strategy, execution and governance across Europe’ s largest home improvement retailers, including B & Q, Screwfix, Castorama and Brico Dépôt. He previously spent three years at THG before joining Kingfisher in 2021.
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