AI Magazine June 2026 Issue 45 | Page 60
MARKETING EVOLUTION
WHY FINTECH ROI STARTS WITH DATA
CEO Stephen Williams on why unified data is the missing link for fintechs looking to scale AI and deliver measurable marketing performance
WRITTEN BY: MAYA DERRICK
PRODUCED BY: BEVAN BAKER
AI Magazine June 2026 Issue 45 | Page 59
AI Magazine June 2026 Issue 45 | Page 61