CRUISE CONTROL
Holidays look set to become a whole lot smoother thanks to Rovey, the cruise industry’ s first AI crew assistant. Rovey is the first rollout from Virgin Voyages’ Project Ruby, the company’ s broader AI initiative designed to address friction across the end‐to‐end passenger journey. Built on Google Cloud’ s Gemini Enterprise Agent Platform, with Gemini models and BigQuery, Rovey weighs itinerary, timing, pricing, destination mix and on‐board experiences to support complex decisions.