AI Magazine June 2023 | Page 113

Data-driven AI As of July 2022 , EU regulation was put into place to ensure that ADAS is available across the entire automotive industry . ADAS is now mandatory for certain functions in all new cars , and includes advanced emergency braking systems ( AEBS ), lane departure warning systems ( LDWS ), speed assistance , rear-view cameras , and alcohol interlock installation – systems that prevent the driver from using the car with too much alcohol in their blood .
“ These safety features have been designed to help drivers prevent collisions and improve the driving experience ,” says Hayley Pells ,

“ Using AI , we can potentially provide realtime valuable insight into how roads are used , where traffic hotspots are , and how to better design infrastructure for automated driving safety ”

ROBERT HOWARD ADAS PRODUCT SPECIALIST , TOMTOM
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