IBM RESEARCH
TECHNOLOGY
IBM RESEARCH
IBM research shows data-driven businesses are 178 % more likely to outperform in revenue and profitability . gain real value : “ Big data enables businesses to sort through massive amounts of data , such as transaction data or sensor data , and derive insights that improve understanding of customers or operations .”
“ Decision-makers are hungry for new insights . Marketing teams want to optimise campaigns and ensure an ROI on ad placements . Sales teams want to prioritise leads to not waste their time . Risk teams want to better predict fraud . Operations teams want to predict maintenance needs and avoid unscheduled downtimes … and the list goes on ,” she continues .
Michael Gilfix , VP , Product Management , IBM Data & AI and Chief Product Officer , Cloud Paks & SaaS at IBM , while acknowledging the importance of data – be it big , small or wide – stresses the importance of analytics : “ To really get the most value out of data , businesses need
“ TAPPING INTO SMALL , WIDE AND BIG DATA , BUSINESSES ARE EMPOWERED TO BUILD MORE ROBUST ARTIFICIAL INTELLIGENCE AND ANALYTICS TO DRIVE GREATER INNOVATION AND GROWTH ”
CHRIS ROYLES FIELD CTO , EMEA , CLOUDERA aimagazine . com 107