Trends predict that there ’ s an ongoing shift from big data to small and wide data analysis in business – here , we look at why this shift is taking place
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Trends predict that there ’ s an ongoing shift from big data to small and wide data analysis in business – here , we look at why this shift is taking place
WRITTEN BY : CATHERINE GRAY
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Big
TECHNOLOGY
data ’ has become a bit of a buzzword for businesses as they look to strengthen their data and analytics capabilities , with the overall aim to drive growth and address business challenges .
When correctly gathered and analysed , big data analysis can help to move businesses forward , allowing organisations to gather information from multiple data points to capture a variety of perspectives on customer , market and historical trends .
By providing a clear overview on a range of trends within organisations , big data enables businesses to better understand the multiple market forces at play and ultimately make more informed decisions on the company ' s strategy .
Despite the benefits of big data analysis , many technologists see a trend emerging that signifies companies are now moving to small and wide data to accelerate business decisions and growth .
Gartner has previously predicted that 70 % of organisations will shift their focus from big data to small , wide data by 2025 . Lending itself to that shift is the emergence of AI solutions for business , which require many different types of data to work effectively .
Jennifer Belissent , Principal Data Strategist at Snowflake , believes that , despite this shift , data – in all its different forms – needs to be effectively analysed for businesses to
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