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It ’ s often only with that spatial dimension in mind that the true contextual value of data can be realised . “ 80 % of the challenge is data wrangling - trying to find data that will augment analyses and provide more context towards information , whether that ’ s spatial data or any other type . ArcGIS provides the largest authoritative living atlas of the world , and a lot of it is publicly accessible , curated by the organisations that put it out . We augment their analysis and on top of that , we have a team of demographers , cartographers and data engineers dealing with information from over 120 countries around the world .” Having that context can lead to measurable real-world impact , as Haddad explains . “ Informed stakeholders and executives make better decisions and save money . My Location Analytics group created a product called ArcGIS Insights . And one of the first customers that picked it up realised $ 30,000
“ 80 % OF THE CHALLENGE IS DATA WRANGLING - TRYING TO
FIND DATA THAT WILL AUGMENT ANALYSES AND PROVIDE MORE CONTEXT TOWARDS INFORMATION ”
ARTHUR HADDAD CHIEF TECHNOLOGY OFFICER , LOCATION ANALYTICS , ESRI
78 June 2021