NASCAR
MICROSOFT “ Microsoft is one of NASCAR ’ s key partners when it comes to the cornerstone of our business applications , collaboration tools , solution deployment and desktop security . NASCAR acquired E5 Microsoft licenses providing additional support to move them on their digital transformation journey .
Our Microsoft partnership team , led by David Olivares , has been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment . We have weekly collaboration meetings discussing our KPI ’ s , goals and future forward strategies , implementing best practices across our entire suite of Microsoft solutions . Through this collaboration , we are enabling our employees to work seamlessly .
KONICA MINOLTA
“ Konica Minolta has brought us innovative partners in the video and conference room solution space , helping us through our pilot evaluations to ensure we are selecting best in class for our new business optimisation vision .
“ Our KM partners are also assisting us in an evaluation of our enterprise-wide copier and printing strategy . We drive toward green initiatives , less paper consumption and enabling our workforce to be as digital as possible . KM is known to be a market leader in managed print services , but they are so much more than this to NASCAR . KM is a technology partner with insightful vision .”
“ The fan and customer experience is based on how much data we ’ re gathering from them . To understand our fan and event guests better , we want to be able to hear from them , to listen to them . Surveys , fan feedback , mobile apps , web portals provide us insights to build better relationships with our current fans , new fans , virtual fans and future fans . We are building more engaging methods for our fans to communicate with us so we can ask the questions and gather relevant and insightful information to ensure we can provide them a better experience . How can we learn from our fans ? And what mediums do they want to engage with us ?
“ I ' m a big Instagram person , and obviously , I follow NASCAR on Instagram , but the engagement we have had on our social media platforms since leveraging the archive images has been amazing . It ’ s fun , fascinating and kudos to our NASCAR digital marketing team whom do a remarkable job in taking pictures of a current race event and an archived picture of the same race 20-30 years ago and sharing this story of evolution of our sport through social media ”
Next time Stoffel-Moffett will be taking a deep dive into security and reveal how NASCAR has become a ‘ best-in-class ’ technology partner in security . “ Our goal is to become a zero-trust environment , and we are marching towards this mission for NASCAR ,” she said .
Looking to the future , NASCAR is developing the Next-Gen car — expected to hit the track in 2021 . The new car is going to feature a redesigned body and under-thehood enhancements to make NASCAR stock cars even more like the cars in showrooms across America . aimagazine . com 65