AI Magazine June 2021 | Page 53

NASCAR
“ I put a line in the sand and said , here ' s our statement ,” said Stoffel-Moffett . “ In order to achieve this , we have to align with best-inclass technology partners . I believe I have a best-in-class technology organisation and for the last year we have been aligning ourselves with the best-in-class technology solutions , service providers and partners . Everyday we get closer to the realisation of this mission statement . We stay focused on our vision , our deliverables to the business and strive to make the fan experience the best we can , one race at a time .”

$ 2 billion merger with the International Speedway Corporation ( ISC )

1,200 races are sanctioned by NASCAR each year in more than 30 US states , Canada , Mexico and Europe

13 race tracks that were owned by ISC and that can now be used by NASCAR following the merger

91 IT projects and initiatives for 2021

Focus on the FX As NASCAR moves out of the restrictions imposed by the pandemic , it will be focusing on technology even more to give fans the ultimate experience . NASCAR ’ s purchase of ISC now means it is all privately owned , enabling NASCAR to reinvest money into both tracks and technology , which will improve the experience for the fans even further .
“ There are so many advantages to this merger , as we ' re now one comprehensive company under one brand that can really be dynamic for our customers , corporate partners , consumers and our fans ,” said Stoffel-Moffett .
“ NASCAR has evolved over the last year and has truly transcended as a global brand and a world-class organisation . When COVID affected the sports industry , we took that opportunity and launched the eNASCAR iRacing Pro Invitational Series when no other sport was taking place as we wanted to entertain people while they were locked in their homes .
“ NASCAR is not just about car , IMSA road races or truck racing , there are so many different facets – with NASCAR ’ s 73-yearhistory it ' s really an experience whether you ’ re watching it live , on TV or virtually , it ’ s
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