NASCAR is in the fast lane of its digital journey following a US $ 2bn merger with ISC and Christine Stoffel-Moffett , VP of Enterprise Technology , is in the driving seat
NASCAR
NASCAR is in the fast lane of its digital journey following a US $ 2bn merger with ISC and Christine Stoffel-Moffett , VP of Enterprise Technology , is in the driving seat
WRITTEN BY : JANET BRICE
PRODUCED BY : MIKE SADR
T
o be the most innovative and technology advanced organisation across the sports entertainment industry within three years ” is the message from Christine Stoffel- Moffett , who is driving the cloud and digital transformation at The National Association for Stock Car Auto Racing – known around the world as NASCAR .
Stoffel-Moffett , Vice President of Enterprise Technology at NASCAR , gives us an exclusive glimpse into the glamorous world of stock car racing epitomised by Hollywood actorturned-driver Tom Cruise , who put the iconic Daytona racetrack on the big screen in Days of Thunder .
Founded by Bill France in 1948 and still owned by the France Family today , each year , NASCAR sanctions more than 1,200 races in more than 30 US states , Canada , Mexico and Europe . It is the sanctioning body for the number one form of motorsports in the US and owner of 16 of the nation ’ s major motorsports entertainment facilities .
In the first of a three-part special , Stoffel-Moffett focuses on how she is leading NASCAR ’ s digital technology journey to improve operational efficiencies and enhance the fan experience ( FX ) as the sport navigates its way through a US $ 2bn merger with International Speedway Corporation ( ISC ) and challenges of the COVID-19 pandemic . aimagazine . com 47