ATNORTH
atNorth CEO Eyjólfur Magnús Kristinsson expands on the data centre company ’ s support for high-density computing with 100 % renewable energy
Icelandic high-density computing firm atNorth is leading the charge for carbonneutral colocation data centres . CEO Eyjólfur Magnús Kristinsson , previously Managing Director at Advania , which acquired the company as a smaller side project in 2011 , has been CEO since that point , but devoted himself full-time to the role in 2018 as the company rapidly picked up the pace . “ The reason for that is the exponential growth of data ,” he explains . “ And with that comes the need for computational work to crunch that data . That ’ s why we ’ re seeing the data centre industry growing by around 16 % annually at the moment , which I expect to continue for at least the next five years .”
Within the data centre industry , atNorth focuses on a specific part of the market particularly suited to the infrastructure it provides across its facilities in Sweden , the Netherlands , Belgium and the UK . “ We specialise in energy-hungry workloads that require a lot of cooling - typically these workloads include things like high-performance computing , artificial intelligence , deep learning , big data and so on . We take care of everything within the high-performance computing arena with on-demand computational resources .”
A key part of atNorth ’ s offering is its commitment to using 100 % sustainable energy in its operations , and reducing energy use in general with initiatives such as using the naturally colder air of its
Eyjólfur Magnús , Chief Executive Officer
24 June 2021