ALISON BIGGAN
ETHICS & REGULATION
“ AI is not a replacement for humans – it really is at its best when it’ s plugged in and adjacent to the things that the humans are doing”
ALISON BIGGAN, CMO, BOOMI
AI agents as digital employees What AI can do, is make us superhuman – it can take on certain tasks that then allow us to uplevel ourselves to things that require human input and creativity.
Alison Biggan, CMO of Boomi, emphasises that this perspective helps address employee concerns about AI implementation.
“ AI is not a replacement for humans; it really is at its best when it’ s plugged in and adjacent to the things that the humans are doing, again giving you scale,” she says.
The company’ s internal experience supports this approach.
At Boomi, AI has made employees more productive in engineering, support, sales, marketing and finance and audit.
Boomi’ s sales teams are using AI every day, from preparing for customer calls highlighting the right business value to understanding the broader market competition.
ALISON BIGGAN
TITLE: CMO COMPANY: BOOMI
As former President of Corporate Marketing at SAP, Alison brings more than 20 years of experience driving real-world impact through technology and the power of marketing. Having joined SAP through its acquisition of BusinessObjects, she led the company’ s product marketing strategy, overseeing its global“ field and industry marketing teams, and played an instrumental role in the introduction and growth of flagship product SAP HANA in 2010. Alison has held multiple global leadership roles in the platform business, including sales roles with the Vancouver Canuck Foundation, PGA Tour, and BC Lions. She attended the University of British Columbia and holds a Bachelor of Arts degree and a diploma in Marketing Communications from the British Columbia Institute of Technology.