AI Magazine July 2025 | Page 47

AI STRATEGY
Nokia Campus in Espoo, Finland investment pitch for a tech startup while at London Business School.“ It was a life-changing moment, where I learned the importance of being more balanced between technology and value / ROI. You can push a new technology or tool in a business – as is happening with AI – but where’ s the impact, the business value or the outcome? I’ ve never forgotten that.”
This approach was crucial to a pioneering AI project in 2014, while Azfar was working at Alcatel-Lucent.“ I was meeting with the CEO of a telecoms operator in northern Europe around the time the industry had gone through a big data and data science revolution,” he explains.“ They asked:‘ given all the data we now have, how do we find a way to optimise investment, reduce CAPEX and OPEX, improve yield and provide better services?’.
“ It was a very direct question and a real problem that needed solving, not in terms of a technical solution but an approach that would drive operations and strategic growth for the business,”
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