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APPLE

EMPLOYEES: 164,000 CEO: TIM COOK FOUNDED: 1976

A relatively late arrival to the AI space, Apple leads the industry in privacy-focused, on-device AI through its Apple Intelligence system and custom silicon architecture. The company’ s Neural Engine, integrated across M-series and A-series chips, enables sophisticated AI processing without compromising user privacy.

With over 1.5 billion active devices, Apple’ s AI ecosystem reaches more consumers than any other technology company, making it the most influential platform for mainstream AI adoption whilst maintaining its premium market position.

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Hands on with Apple Intelligence

32 July 2025