GENERATIVE AI
“ We are on the brink of a new generation of technology”
SIR JONY IVE, FOUNDER, LOVEFORM
While companies including Apple and Meta have demonstrated the commercial potential for hardware products that successfully integrate advanced technology with user experience design, OpenAI is doing something different.
Its hardware initiative differs from these approaches by focusing specifically on AI-native interfaces rather than adapting existing device categories.
Furthermore, the company’ s access to advanced language models( LMs) and multimodal AI systems provides technical capabilities that were unavailable during previous hardware development cycles.
“ What it means to use technology can change in a profound way,” Sam says.
“ I hope we can bring some of the delight, wonder and creative spirit that I first felt using an Apple computer 30 years ago.”
While Sir Jony expresses anxiety and excitement about his new role, he says:“ The values and vision of Sam and the teams at OpenAI and io are a rare inspiration.
“ I have a growing sense that everything I have learned over the last 30 years has led me to this moment.”
146 July 2025