AI Magazine July 2025 | Page 141

GENERATIVE AI
An Apple store in Tokyo, Japan
Spotting this opportunity, OpenAI has acquired io, a hardware startup founded by Sir Jony Ive, the former Apple design executive.
“ I think we have the opportunity here to kind of completely re-imagine what it means to use a computer,” Sam Altman, CEO of OpenAI, says.
The risk and reward for OpenAI According to the BBC, Apple shares fell more than 2 % following the merger announcement, reflecting investor concerns about competitive threats to the technology company’ s hardware business – but Sam’ s vision is optimistic:“ AI is an incredible technology, but great tools require work at the intersection of technology, design and understanding people and the world.
“ No one can do this like Jony and his team; the amount of care they put into every aspect of the process is extraordinary.”
Sir Jony worked at Apple for more than 30 years and helped revive products including the iPhone and iPod. supplychaindigital. com 141