AI Magazine July 2024 | Page 71

AI STRATEGY

AI at the centre of innovation , we have six guiding principles : Human centricity , transparency , inclusivity , accountability , privacy and security and robustness .” Developing ethical frameworks and setting clear industry standards to follow is a good starting point to harnessing responsible AI . Likewise , as Prathiba explains , incorporating ethics into the design of AI models ( ie . diverse perspectives and datasets ) can lead to more positive outcomes .

“ They can also look to collaborate with academic institutions and develop multi-stakeholder initiatives to help ensure these approaches get implemented ,” she adds .

When it comes to deploying ethical principles , it is important

Prathiba is a data scientist with a demonstrated history of working in the insurance industry . Her expertise lies in analytical , statistical data analysis , statistical modelling , lean management and data science . She harnesses SAS software and Open Source to address problems within enterprise organisations . aimagazine . com 71