AI STRATEGY
6. Adobe Experience Cloud AI-powered marketing and personalisation suite used by Coca-Cola for omnichannel campaigns
7. Salesforce Einstein AI layer embedded across CRM functions for predictive analytics and customer engagement.
8. IBM Watson Cognitive computing platform for customer insights and natural language processing
9. Databricks Unified analytics platform integrating data, analytics and AI for retail intelligence
10. SAP Customer Experience Enterprise platform with embedded AI for commerce and customer data management aimagazine. com 79