Muge Erdirik Dogan, EVP and CTO,
Nike
The fact that a 133-year-old beverage company can launch a multilingual AI experience faster than most startups says everything about how quickly the ground is shifting beneath retail’ s feet.
How AI can find the perfect shoes Nike’ s defining moment came in the 1980s with the launch of Air Jordan, sparked by the signing of Michael Jordan, which transformed basketball footwear and culture.
Now, the company demonstrates AI’ s impact – and it does it differently – through physical retail and product innovation that solves problems for customers.
“ IT’ S A MEANINGFUL SHIFT IN HOW WE CONNECT OUR ATHLETES WITH PRODUCTS THAT FIT THEIR NEEDS, MOMENTS AND GOALS”
Muge Erdirik Dogan, EVP and CTO, Nike aimagazine. com 75