GENERATIVE AI
Louisa Compton, Head of News and Current Affairs at Channel 4, says:“ The use of an AI presenter is not something we will be making a habit of at Channel 4 – instead our focus in news and current affairs is on premium, fact checked, duly impartial and trusted journalism – something AI is not capable of doing.”
The question isn’ t whether Gen AI can convincingly replicate human creativity – it already can.
The question is whether society can establish frameworks for consent, transparency and accountability before economic pressures overwhelm the ethical considerations that should govern deployment.
Right now, that race seems close.
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