SAM ALTMAN
GENERATIVE AI
“ For example, if a basketball player misses a shot, the ball may spontaneously teleport to the hoop. In Sora 2, if a basketball player misses a shot, it will rebound off the backboard.”
It seems like a small detail, but it represents something much bigger – these systems are learning how the world works, not just how it looks.
The model generates video across styles from photorealistic to anime, creates synchronised audio including speech and sound effects and maintains consistency across multiple shots.
The standout feature is“ cameos”, which lets users insert recordings of themselves into generated environments.
Users control their digital likeness through permission settings –“ only you decide who can use your cameo and you can revoke access or remove any video that includes it at any time,” the team says.
OpenAI embeds visible watermarks and C2PA metadata in every video alongside internal tracing tools.
The platform also restricts mature content, blocks adults from initiating teen contact and reviews generated audio for policy violations.
“ Video models are getting very good, very quickly,” the team says.
The economic pressure Gen AI is bringing to workforces Nearly three-quarters of UK employers have already introduced AI into tasks once performed by humans, according to Channel 4 research.
SAM ALTMAN
TITLE: CEO COMPANY: OPENAI INDUSTRY: AI
Sam Altman is CEO of OpenAI. Co-founder and visionary, he has overseen the development of breakthrough AI models like ChatGPT, guiding OpenAI’ s mission to deploy scale AI technology globally.
The commercial logic is straightforward – these systems promise significant cost reductions with capabilities that improve weekly. This is the tension and reality rolling out across workforces.
Marketing departments are weighing cost savings against potential backlash. Customer service operations are debating whether to disclose that callers are speaking with synthetic voices. Social media companies are implementing inconsistent labelling policies while detection systems lag behind generation capabilities.
192 January 2026