AI APPLICATIONS
Further challenges include Apple expecting to be hit by tariffs and continuing to deal with antitrust pressures in the US and Europe – where regulators are watching closely to see how the company runs its App Store and handles user data.
The CEO acknowledges these issues, saying Apple would continue pushing regulators to adopt rules that don’ t hurt privacy or user experience.
“ We need to continue to push on the intention of the regulation,” he says,“ instead of these things that destroy the user experience and user privacy and security.”
Apple’ s ambitions through“ Answer Engine” The project has landed in the hands of Robby Walker, a Senior Director who previously ran Siri before engineering setbacks saw him moved sideways.
He is now leading the AKI team alongside several former Siri engineers who understand the frustrations of Apple’ s current AI limitations better than most.
Their brief is ambitious: build a system that can trawl the web and deliver intelligent responses to almost any query.
The technology could eventually surface as a standalone app, though Apple is also exploring ways to beef up Siri and integrate the capability into Spotlight search and Safari.
Recent job adverts offer clues about Apple’ s intentions.
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