Around three-quarters of Gen AI use among marketers is for basic content creation and writing copy . ( Salesforce )

ERS

76 %

Around three-quarters of Gen AI use among marketers is for basic content creation and writing copy . ( Salesforce )

60 %

Three in five marketers who use Gen AI content are concerned it could harm brand reputation due to bias , plagiarism or values misalignment . ( synthesia )

55 %

More than half of businesses are most eager to use AI for content creation . ( synthesia )