HANNAH POFERL
PEOPLE MO
AI Magazine takes a look at the latest executive movers and shakers, with appointments at Universal Music Group, Airbnb, Adobe and Novo Nordisk
WRITTEN BY: TOM CHAPMAN
HANNAH POFERL
JOB FROM: CHIEF DATA OFFICER, HEAD OF AUDIENCE AND ASSISTANT MANAGING EDITOR AT THE NEW YORK TIMES
JOB TO: CHIEF DATA OFFICER AT UNIVERSAL MUSIC GROUP
Hannah Poferl has joined Universal Music Group to become its Chief Data Officer. Formerly The New York Times’ first-ever Chief Data Officer, Hannah will lead UMG’ s global data and analytics strategy, driving AI-powered audience engagement, superfan initiatives and talent discovery in a bid to strengthen connections between artists, labels and fans worldwide.
“ UMG’ s ambitious and thoughtful approach to innovation, including AI, reflects a clarity of purpose and respect for creativity”
18 February 2026