AI STRATEGY
CREDIT: BOARDING1NOW VIA GETTY IMAGES
“ Balance ambition with governance. As CFOs, our role is to manage risk – but also to unlock opportunity. We’ ve built clear policies around data privacy, model usage, and access control so our people can innovate confidently. Get those foundations right, and you’ ll see the value multiply,” says Oliver.
The airline measures ROI differently depending on the use case. Small projects get tracked on time saved and productivity gains. Larger deployments like the Concierge tie back to business metrics: lower call centre wait times, higher self-service rates, more revenue per customer.
Marketing teams using AI to create assets get measured on volume and speed. Development teams get measured on shipping velocity. The Concierge gets measured on whether it actually reduces support costs whilst maintaining customer satisfaction.
“ Our aim is to deliver brilliantly different experiences while continuing our evolution from challenger to leader in premium travel,” says Siobhan.“ The launch of our new Concierge brings that philosophy to life, making travel feel personal, blending the warmth of our people with the power of technology to make every journey effortless. It’ s another step on our journey to become the most loved travel company, redefining what premium service means in the digital age.” aimagazine. com 149