AI Magazine February 2026 Issue 36 | Page 143

AI STRATEGY
ABOUT TOMORO
CREDIT: CERI BREEZE VIA GETTY IMAGES
Tomoro spent time working with Virgin Atlantic to translate the airline’ s service style into something that worked in a chatbot interface.
“ We’ ve worked closely with Virgin Atlantic to capture what makes their service special: the warmth, the expertise, the personal touch their team brings to every interaction. Using OpenAI’ s technology and our expertise building intelligent customer service experiences, we’ ve helped bring Virgin Atlantic’ s exceptional hospitality to digital channels,” says Sam Netherwood, Co-founder and Head of Design at Tomoro.
Tomoro launched in October 2023 as an AI consulting and engineering firm working in alliance with OpenAI. The London-based company designs and builds enterprise AI solutions, focusing on agents that integrate into corporate workflows. Tomoro specialises in large-scale deployments at companies where the complexity of existing systems makes implementation challenging. The firm offers services ranging from board-level strategy and ROI modelling through to custom AI agent development and enterprise architecture.
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