AI Magazine February 2026 Issue 36 | Page 141

SIOBHAN FITZPATRICK

SIOBHAN FITZPATRICK

TITLE: CHIEF EXPERIENCE OFFICER COMPANY: VIRGIN ATLANTIC INDUSTRY: AVIATION
Appointed Chief Experience Officer in 2023, Siobhan was previously Chief Digital and Marketing Officer and joined Virgin Atlantic in 2018 after 15 years in retail at UK retailers Argos and Homebase.