07

MIDJOURNEY

EMPLOYEES: 173 CEO: DAVID HOLZ FOUNDED: 2022

David Holz’ s independent research lab has pulled off something remarkable in an industry focused on headcount growth: over US $ 200m in annual recurring revenue with fewer than 50 employees, all while turning down venture capital money.

Midjourney specialises in hyper-aesthetic and photorealistic imagery through a proprietary diffusion model, maintaining a product-first focus via Discord rather than building enterprise sales teams.

The company has become the go-to aesthetic benchmark for artistic conceptual work, proving that technical excellence and capital efficiency are not mutually exclusive.

David Holz, CEO, Midjourney

WATCH NOW

5 ways to use images in Midjourney

38 February 2026