WHY CRISTIANO RONALDO IS INVESTING IN PERPLEXITY

As the AI search market evolves, it is testing the impact of celebrity partnerships. Enter Cristiano Ronaldo.

“ You win when you keep asking new questions every day. That’ s why I am proud to announce my investment in Perplexity,” he says.

The deal includes a CR7 hub on Perplexity’ s platform, blending sports content with AI-powered search. The agreement gives Perplexity something most startups struggle to access: a direct line to consumers across Latin America, the Middle East and Asia.

20 February 2026