AI Magazine February 2026 Issue 35 | Page 140

ALYSSA FARRELL
STU BRADLEY
AI ETHICS & REGULATION

MEET THE EXPERTS

ALYSSA FARRELL

TITLE: SENIOR DIRECTOR, PLATFORM AND HORIZONTAL SOLUTIONS
COMPANY: SAS
INDUSTRY: ANALYTICS SOFTWARE
Alyssa leads platform and horizontal solutions strategy at SAS, focusing on AI applications across industries. She joined SAS in 2004 after serving as senior consultant at Deloitte Public Sector, holding MBA and BA degrees from University of Arizona and Duke University.

STU BRADLEY

TITLE: SENIOR VICE PRESIDENT, FRAUD & SECURITY INTELLIGENCE
COMPANY: SAS INDUSTRY: ANALYTICS SOFTWARE
Stu leads SAS’ s Fraud and Security Intelligence division, managing 700 technology and domain experts across more than two dozen countries. With nearly 20 years fighting fraud and abuse, he has made it his mission to help organisations stop crime before it happens. their AI infrastructure.“ Global enterprises will demand control over their data, models and infrastructure,” Marinela says.“‘ Bring your own model’ and‘ sovereign AI’ setups – where companies run foundation models within their own governance and compliance boundaries – will become the default for regulated industries.” This shift represents a departure from the centralised cloud model that has dominated AI deployment in recent years. While cloud infrastructure remains part of the technology stack, Marinela indicates that control mechanisms
140 February 2026