18

Countries where HelloFresh operates globally

8

Brands within the HelloFresh Group serving different meal occasions

The technology also enables HelloFresh to expand menu variety and introduce recipes that respond to trending ingredients or cooking techniques without the production delays inherent in manual processes. Seasonal recipes can be developed closer to the relevant period, and customer feedback can inform menu adjustments on shorter cycles.

HelloFresh automation model preserves human control in creative workflows HelloFresh says its technology deployment strategy maintains human control over recipe development while

114 February 2026