GENERATIVE AI
The company has identified automation opportunities throughout its supply chain and customer-facing operations, with the recipe card system addressing content production.
Compressed production timelines enable faster responses to emerging food trends, seasonal ingredient availability and customer feedback across different geographies. HelloFresh can adjust menus based on regional preferences, trending ingredients or seasonal availability without the multiweek lead times required under manual design processes.
HELLOFRESH: THE PROPRIETARY DATA ADVANTAGE
HelloFresh has built what it describes as the world’ s largest recipe database, accumulated through years of serving millions of customers. The database spans thousands of dishes across diverse markets, dietary preferences and cooking skill levels, providing the training foundation for AI systems handling recipe card production.
aimagazine. com 111