GENERATIVE AI
HelloFresh, the world’ s leading meal kit provider, has deployed an AI-powered system that addresses a production bottleneck in its recipe card creation process. The company operates across 18 countries with eight brands, delivering hundreds of millions of meals quarterly to customers who receive pre-portioned ingredients and chef-created recipes at home.
The technology reduces production time from several months to hours, enabling HelloFresh to bring new dishes to market faster across its global operation. The system automates layout and design tasks whilst preserving chef-led recipe development.
Extended editing and design cycles previously meant recipes waited weeks or months before reaching customers, limiting HelloFresh’ s ability to respond to food trends or adjust menus based on customer feedback. The production constraint became more acute as the company scaled geographically, today operating in markets including the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain.
Today, the technology operates for customers in the United States, with expansion planned to additional markets including the UK and forms part of HelloFresh’ s broader strategy targeting operational efficiency, waste reduction and customer personalisation across its global footprint. aimagazine. com 107