AI Magazine February 2023 | Page 63

LIVANOVA

“ WHAT WE CALL SUSTAINING R & D

MUST NOW BE FULLY INTEGRATED INTO PROCUREMENT ’ S

STRATEGY , AS WELL AS TO THE DAILY

MANAGEMENT OF SUPPLY ISSUES ”

JÉRÔME LESENECHAL CHIEF PROCUREMENT OFFICER ,
LIVANOVA
Expectations of growth Major changes in technology , as well as the industry as a whole , are opening doors for important transformations .
In closing , Lesenechal says : “ Areas we expect to grow or continue to grow in importance in the Medical Device industry are : 1 ) direct-toconsumer engagement , which has been a key for pharmaceuticals for years , but is just starting to gain traction in our market ; 2 ) a continued shift toward less invasive / wearable diagnostics that can be used in the home setting ; 3 ) better connectivity between implantable devices and patients and physicians with apps and the cloud ; 4 ) more effective ways to meet with and train physicians remotely , including the use of AR / VR technology ; and 5 ) a continued shift toward more investment in clinical evidence to drive awareness , adoption and reimbursement ”
aimagazine . com 63