At 70 years young , MTL has laid a strong foundation and is now moving towards a digitally-driven future set to revolutionise InsureTech in Thailand
MUANG THAI LIFE ASSURANCE
At 70 years young , MTL has laid a strong foundation and is now moving towards a digitally-driven future set to revolutionise InsureTech in Thailand
Muang Thai Life Assurance has been providing life insurance services to the people of Thailand , under the principle of integrity and fairness , for the past 70 years . It is now building on this strong foundation by creating digitally-driven , innovative products for ‘ forward-thinking people ’.
MTL is a major Thai life and health insurer and has exchanged ‘ smiles ’ with its customers , employees and agents since it was founded in 1951 by Chulin Lamsam . Current Chief Executive Officer Sara Lamsam took the time to celebrate the company ’ s success with InsurTech Magazine .
“ Innovation and forward-thinking has always been the DNA of Muang Thai Life Assurance ,” he said . Lamsam has led the company for the past 17 years , as it has evolved from a life insurance provider founded with the intention of providing a social safety net , to investing in its own AI-as-a-Service firm to help it realise the full potential of Artificial Intelligence ( AI ) within the insurance space .
“ The most important thing in life insurance is trust and honesty . Trust in the company , trust in the product , trust in the team as this provides sustainability for both our customers and MTL ,” said Lamsam , speaking from the company ’ s head office in Bangkok .
“ We aim to be a partner that customers trust through innovation . We have a dynamic pricing product , which not
186 February 2022