Clear Channel International : Where Brands Meet People
Clear Channel International : Where Brands Meet People
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problems we have is organising the billions and billions of variations that come from selling six or ten-second slots for commercials across 15,000 digital screens , seven days a week . We generally steer away from promising individuals screens , in favour of focusing on a specific target audiences . If our customer asks to be able to reach 10 million people with a certain demographic , we need to be able to fulfil that - which we can with partners like Broadsign .”
Reppling emphasises the benefits of out-of-home advertising over other forms , namely in avoiding problems such as ad-blockers and being able to avoid potentially annoying customers by interrupting their content with ads . That advantage has been compounded by digital panels . “ In classic out-ofhome , the refresh rate here is once a week , or maybe once every two weeks , or even a month . But going digital means one screen offers tens of thousands of opportunities in just one week .”
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