NETSCOUT and Bell Canada :

Written by : Paddy Smith

NETSCOUT

is a leading provider of service assurance , security , and business analytics for communication service providers and enterprises . “ We provide pervasive visibility across all areas of a business network , regardless of the technologies being deployed ,” explains Matthew Demeusy , CTO Office at NETSCOUT . “ These services might be entirely on premises , cloud services , or hybrid – we call this ‘ Visibility Without Borders ’.

What does Demeusy believe is driving innovation in the telecoms sector ? “ There are two things , and they ’ re somewhat related . One is the digital transformation to cloud , and that ’ s an ongoing process ; and the second is 5G technology . As service providers drive toward these new technologies , these networks will often go through several phases of evolution . And each phase requires assuring that the services are performing as expected . Any anomalies are detected and still the target initiatives are being achieved . With NETSCOUT , we provide that visibility across those borders to ensure service performance through every phase of that evolution .”

One of NETSCOUT ’ s long-term customers is Bell . Demeusy got involved around the time big data and analytics were climbing the Bell agenda ; at the time NETSCOUT was developing its nGenius Business Analytics solution . He ’ s been working with them ever since . “ I really enjoy working with Bell . I find that we are easily able to get to the heart of their objectives and that Bell is getting the maximum amount of value out of the products .”

For instance , Bell utilizes NETSCOUT ’ s insights and tools on a daily basis for supporting their marketing monetization program and ensuring customer experience through user analytics .

“ Our relationship is mutually beneficial . We gain a deeper understanding of common challenges service providers face . We benefit from being able to understand what the customer is trying to accomplish and deliver solutions to get there as effectively as possible , as well as meet the challenges we see across various industries . Bell benefits by gaining deeper customer insights and by extracting the maximum amount of value from their investments – with their tools and within their network .”

And the future ? “ When it comes to the key trends and technologies , 5G is the big trend . The transition to 5G from 4G LTE is significant and wide reaching . This is not an overnight migration ; it requires long-term planning , built-in visibility , and insights into new 5G services to become fully realised . It ’ s critical that service providers ’ existing services remain at optimal performance levels with full visibility at all times , even while the delivery mechanisms for the services are changing . NETSCOUT provides service providers the confidence to innovate with the ability to future proof their next-generation technology with 5G / IoT , Cloud , and beyond .”