CREDIT: AL BELLO VIA GETTY IMAGES
Miho Nonaka of Team Japan on day eleven of the Olympic Games Paris 2024
Once Google’ s AI technologies prove themselves managing the Olympics, doors could open all over the world: for local football clubs optimising training programmes, regional sporting events enhancing fan engagement on tighter budgets, community athletics centres using data analytics to develop young talent and more.
The extra beauty of this partnership between Google, LA28, Team USA and NBCUniversal is that it enhances rather than replaces human expertise.
AI doesn’ t determine who wins the 100 metres – that’ s still down to talent, but it can make the journey to that starting line more informed, the viewing experience more enriching and the entire event run more smoothly.
When billions of viewers worldwide tune in to the 2028 Games, they’ ll witness how AI is elevating major global events, making them more accessible, more engaging and more sustainable – and perhaps most importantly, they’ ll experience it without really thinking about the technology at all.
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