CASEY WASSERMAN
THE FUTURE OF AI
CASEY WASSERMAN
TITLE: CHAIRPERSON AND PRESIDENT OF LA28
COMPANY: WASSERMAN GROUP INDUSTRY: SPORTS MARKETING
Casey Wasserman is Chairperson and President of LA28, Founder of Wasserman Media Group, and led Los Angeles’ successful bid to host the 2028 Olympic and Paralympic Games. from safeguarding athletes against online abuse – monitoring half a billion social media posts in total – to generating personalised highlight packages for fans and improving judging accuracy across multiple sports.
The President emphasised the human-centred approach underpinning the IOC’ s AI philosophy:“ At the centre of the Olympic AI Agenda are human beings. Unlike other sectors of society, we in sport are not confronted with the existential question of whether AI will replace human beings.
“ In sport, the performances will always have to be delivered by the athletes.”
The success of Paris 2024 – which became the most-watched Olympics ever with five billion viewers – proved that AI integration could enhance rather than overshadow the sporting spectacle.
Now, Google’ s partnership with LA28 aims to take everything learned in Paris and scale it exponentially.
How Gemini and AI Mode will revolutionise fan engagement Google’ s Gemini large language model( LLM) is the brains behind the operation, powering AI Mode in Google Search.
Gemini will act as an Olympic expert in your pocket who can answer anything from“ who’ s that swimmer in lane four?” to“ how does the Olympic qualification system work for archery?”
A big part of the goal is to diminish the days of juggling multiple browser tabs while trying not to miss the action.
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