THE FUTURE OF AI
You’ re watching the 100-metre final at the 2028 Olympics and mid-race, a question pops into your head. To find out about the defending champion’ s personal best, instead of searching online and missing the finish, you simply ask your phone – and an AI assistant gives you the answer instantly – complete with context about their training journey and previous medal wins. This is the future of the Olympic Games.
When Los Angeles hosts the Olympics and Paralympics in 2028 – the first time on American soil in over a quartercentury – it won’ t just be the athletes entertaining viewers.
Google is bringing its AI arsenal to the games, partnering with the LA28 organising committee, Team USA and NBCUniversal to upgrade how four billion global viewers will engage with the Olympics, how elite athletes will prepare for their defining moments – and how 70,000 volunteers and staff will orchestrate the event.
72 December 2025