FOREWORD

AI MAGAZINE TEAM

EDITOR-IN-CHIEF MARCUS LAW

EDITOR KITTY WHEELER

LEAD DESIGNER VICTORIA CASEY

MEDIA DIRECTOR JOE PALLISER TOM VENTURO RYAN HALL

PRODUCTION MANAGERS JANE ARNETA YEVHENIIA SUBBOTINA FREYA REID

PRODUCTION DIRECTOR DANIELA KIANICKOVÁ

GROUP CONTENT DIRECTOR STEVEN DOWNES

CHIEF REVENUE OFFICER JAMES WHITE

CHIEF COMMERCIAL OFFICER LEWIS VAUGHAN

CEO GLEN WHITE

It’ s been a big year for AI. As this edition explores, 2025 marks the moment AI became ingrained worldwide into business operations as well as our everyday lives. From Google’ s plans to weave Gemini throughout the 2028 Olympics experience, to the cautionary tale of McDonald’ s chatbot breach, we’ re witnessing AI’ s true character emerge – brilliance and vulnerability in equal measure.

Insights from experts offer advice into why scaling AI remains challenging for many, while revealing how some organisations are coming out on top.

Meanwhile, our year-in-review captures how 2025 was less of a year of trials and tribulations and more about becoming a tool we can rely on.

The question we need to ask ourselves now is: As AI grows up, is it becoming what we want it to be?

Kitty Wheeler

KITTY WHEELER

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