AI Magazine December 2025 | Page 45

SIRI( APPLE)
TOP 10 – VOICE ASSISTANTS

SIRI( APPLE)

REVENUE: US $ 408.62BN EMPLOYEES: 164,000 CEO: TIM COOK FOUNDED: 1976
Apple processes Siri requests on-device rather than sending everything to the cloud – and the newer Apple Intelligence integration expands what that means. App Intents and Shortcuts connect Siri to enterprise systems like SAP and Salesforce, enabling hands-free inventory management or meeting optimisation.
The privacy angle resonates with corporations handling sensitive data, with local processing meaning information doesn’ t leave the device unless necessary.
Apple focuses Siri on device-native actions and personal context rather than trying to win at conversation, which suits organisations that prioritise data protection.

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CREDIT: JUSTIN SULLIVAN VIA GETTY IMAGES
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Apple shows off big new AI upgrades to Siri
Tim Cook, CEO, Apple
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