AI Magazine December 2023 | Page 152

ETIX EVERYWHERE
Sovereignty is a cornerstone principle for Etix . Domiciled in France with a majority of its capital held by French stakeholders , Etix operates under the jurisdiction of French law for the provision of all its services .
It ’ s a commitment to sovereignty that not only underscores the company ’ s dedication to maintaining the highest standards of ethical conduct and legal compliance , but also ensures accountability and compliance within the French regulatory landscape .
“ In this way , Etix demonstrates an allegiance to home turf while contributing to the growing French business ecosystem ,” says Blanchot .
Along with a commitment to sovereignty , what makes Etix particularly appealing is its offering of a modular solution , a feature it has provided since its inception in 2012 . Back in 2012 , it was innovative , but now many operators are trying to use modular architecture .
“ It ’ s funny . It ’ s what we created ,” declares Blanchot . “ It was our innovative design when we created Etix , and the design that we have sold to all our customers ever since – because the benefits are obvious .
“ Firstly , you only invest in what you need , and you align your CAPEX with your sales ramp-up .
“ The other main benefit is that we know that the Power Usage Effectiveness ( PUE ) is really related to IT usage . So , when you achieve around 50 % usage and exceed that , the PUE is better . That ’ s why having a modular data centre improves the IT load and helps you achieve a good PUE .”
PUE is essential for data centres as they try to become more sustainable , and that is a core focus for Etix Everywhere . As well as aiming for PUE 1.3 for all of their

“ Having the support from a big partner like Schneider Electric is huge . That ’ s why we only work with such a world-class supplier ”

LOUIS BLANCHOT GROUP CEO , ETIX EVERYWHERE