AI Magazine December 2023 | Page 15

THE AI INTERVIEW
bigger risks like compromising confidential information and breaching GDPR rules . Our consultancy and frameworks help customers mitigate risk , playing an increasingly important role in helping them sidestep everything from data hallucinations to data poisoning .
Looking forward there is quite rightly a growing concern around ethics and generative AI . The problem for many businesses is that regulations can differ from region to region . Our global expertise is proving invaluable for customers , as we guide them through everything from the EU ’ s more prescriptive approach to the US ’ focus on self-regulation and California ’ s more stringent standards . Our customers can move forward , confident they fully understand the implications of the rules in each country they operate in .
Q . AI TENDS TO COME WITH SOME RISKS OR SHORTCOMINGS . WHAT IS HEXAWARE DOING TO MITIGATE THIS AND ENSURE RESPONSIBLE AI PRACTICE ?

» It ’ s important that businesses carefully plan their adoption of AI technologies . Obviously , there ’ s a huge amount of hype around AI , and generative AI in particular . As a result , it can be tempting to adopt and integrate generative AI as fast as possible – but it ’ s crucial to consider the risks .

There are a range of potential problems , from damaging customer experience to
Q . WHAT FUTURE PLANS DO HEXAWARE HAVE TO DEVELOP AI FURTHER ?

» We already have a strong framework to build from and will continue pushing forward through our partnerships with industry giants including Microsoft , Google , and NVIDIA . We ’ re excited about the progress that will be made by combining these partnerships with our own internal AI expertise .

We will continue to develop innovative solutions to keep our customers ahead of the curve and unlock even more value from generative AI . We also plan to invest in building custom models for our customers and in key industry segments . Away from these partnerships , we are also collaborating with leading research institutes and academics on the future of safe and responsible AI .
Our deep understanding of the risks and opportunities around generative AI will position our customers for success , as momentum builds over the next few years .
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